In our industry branding isn’t just limited to promotional gifts. Veuve Clicquot Ponsardin (VCP) is a brand of premium champagne and recently they sponsored an art exhibition in Hong Kong – it was a seriously good party. Check out the Table Football and Table Tennis games which really lightened up the atmosphere!
The length of this Table Football Game is way longer comparatively than the usual ones and is clearly branded with the VCP logo. It is also presented in VCP distinctive orange colour… Taking a closer look, one would have noticed that the team players were dressed in Signature Orange Jerseys. This long table encourages big groups of people to mingle and enjoy the party together.
Veuve Clicquot also had exhibition and guest Table Tennis available. You probably think there is no space for branding? Look at the side of the Table Tennis with ‘Veuve Clicquot’ branding. There are hostesses instead of ball girls, all dressed in fetching orange uniform and offering guests orange ping pong balls.
Don’t you think that this is a great niche marketing technique? Besides promoting for the brand, it provides a leisure platform for its consumers. Please do not hesitate to contact ODM should you wish to brainstorm for your next promotional marketing campaign.
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Great party indeed. Look out for more promos from VCP over the next few days. Another great promo for this type event could be Custom Photo Booths.
https://www.theodmgroup.com/2010/05/25/party-photo-booth-supplier-for-parties/
Hey! If you are interested in Champagne, wine or spirits, I suggest that you visit the VinExpo 2012 : http://www.vinexpo.com/en/
It is probably the best place to know more about Veuve Clicquot, don't you think so? ODM will visit it anyway... Meet us there!
I want to know where I can obtain a football table. I have a big garden and can invite people from all around to come and play.