Calling all fans of My Melody, here is an interesting promotion for you!
Broadway, Hong Kong’s leading one-stop electronic and electrical retail chain is offering an exclusive gift with purchase promotion! From now till 31st August 2012, purchase a selective brand of electronic appliances to receive one ‘My Melody‘ promotional gift! (While stocks lasts…)
My Melody series consists of a wide range of products such as Mugs, Lunch boxes, Tote Bags and so on. Broadway make a smart move by utilizing co-branding with Sanrio’s licensed characters products. This way, it maximizes marketing effort as it would promote both brand name at the same time (in this case; Broadway and Sanrio…) On top of this, the incentive product also helps to drive sales, creating a win-win situation for both companies as it promote Sanrio’s products at the same time.
If licensed characters are your cup of tea, check out the following blogs:
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
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