Celebrate the ‘Different Joys in Life’ with Broadway Electronic Chain Store in Hong Kong! Collaborating with Hong Kong Disneyland, Broadway is currently holding a Gift Redemption and is giving out more than 30 promotional Gifts with Purchase.
How to raise awareness for your promotion?
Your promotion can only be effective if people are aware of it. Broadway did a good job promoting this Gift Redemption. A POS Display can been seen outside or near the stores, catching the attention of many people walking past the store. With the help of famous Toy Story’s characters, it can reach out to more people, increasing the success of this promotion.
Categorize your gifts According to Theme
The Gifts with Purchase were grouped into seven categories, each representing the different joys in life. For example Joy of Sharing, Traveling, Creation, Content, Celebration, Being Carefree and Fun Times with Joy. This is a great way to create a hype for Gift Redemption. Differentiate your brand by getting away from the usual giveaways. Go the extra miles and spoil your customers with choices.
Every category targets customers of specific product models. From the picture below, you can see that the gifts from ‘Joy of Sharing’ series are for customers of this particular LG fridge model.
The gifts from the ‘Joy of Traveling’ series are for customers of this particular Samsung fridge model.
As these gifts are applicable to the mass market, they could be easily paired up with any household electronic appliances in the store. Customers can then choose their favorite Gift with Purchase from the selected range and keep it for long term usage. This can prevent customers from rejecting a gift that they don’t need or don’t like.
Check out the brands that are participating in this promotion…
Keep following our blog to learn more about the individual Gift Redemption in this promotion.
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