Want to see a fight breaking out in Hong Kong – very difficult, but best chance is if people jump the Queue for Hello Kitty Collectible Promotions.
This licensed Character is celebrating its 50th Birthday this year and is still going strong.
Sanrio have licensed thousands of products around the world, from pencils to cars to credit cards, all with Hello Kitty branding. There is a theme park in Japan. Hong Kong has been a key consumer of this license.
Few companies have been in the spotlight more than Mc Donalds and here is brief a selection of promos from which were already mentioned on our blog..