The Danish chocolate milk company, Matilde Kakao have recently launched different promotions in Denmark.
The company uses birthday parties as part of their promotion, where their customers can get tips on how to make a good party, which of course includes the using of Matilde chocolate milk. In the first promotion they want their customers to write a post about their best birthday tips, and the best tips will be rewarded with this cool promotional t-shirt and a bunch of Matilde chocolate milk.
In the second promotion they are making a live promotion in the train stations in Denmark, where they meet their customers on the road and give away Matilde chocolate milk. If the customers spin the Chocolate wheel they may win an incentive products that can be redeemed from 7-Eleven.
This is a really cool way to attract some attention to the brand. Matilde Kakao have been on the market many years, and making and event like this for sure creates some product awareness and attracts new people to the chocolate world of Matilde.
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