JouéClub, a famous chain of toy stores in France are currently offering gifts to their customers. As you can see on their website and the picture below, the promotional item is Star Wars collectible cards.

Gift With Purchase France - Star Wars Collectible Cards in JouéClub shops

Gift With Purchase France – Star Wars Collectible Cards in JouéClub shops

To get these cards, customers of JouéClub just have to buy a Star Wars Lego box in one of their stores and they will automatically be entitled five of these cards.

This promotional campaign is interesting for JouéClub, because this GWP will push people to buy a Lego Star Wars item. Besides, it will also incite them to buy more than one Lego box because they will want to get the whole collection of these Star Wars cards. Actually, this is the main advantage of collectibles.

Do you enjoy these cards ? What do you think of this marketing campaign ? Tell us what you think by leaving a comment or check out our other blogs:

Now a few words in French for our French readers :

Ce type de cadeaux publicitaires est très intéressant pour une campagne marketing. En effet, ils permettent non-seulement d’impacter directement le chiffre d’affaires en incitant les clients à l’achat (qui plus est sur un type de produits bien précis) mais peuvent également fidéliser le client en lui donnant envie d’acquérir la collection complète de cadeaux.

Comme vous pouvez le voir grâce à cet article et par rapport à nos autres blogs, les objets promotionnels apporte un réel avantage à l’entreprise qui les utilise. Ils permettent notamment d’améliorer l’image de marque d’une entreprise. Tout le monde aime recevoir des cadeaux !