El Jimador had an on-pack promotion at Target stores in Las Vegas. Customers could get a glass as a promo gift with every bottle of Tequila purchased.
We like this promo because…
- Packaging is Simple yet Clear
- Logo printed on glass is great for brand promotion
- Glass is suitable for long-term usage, thus lasting marketing
Even when used with other beverages, the glass reminds customers of the brand. This acts as free advertisement for company. To increase the perceived value of the gift, why not consider logo engraved/ laser engraved? Also, differentiate your brand by customizing the shape of promo glass to draw attention, and to increase sales.
Look at how this the promotion looks like on the shelves in the stores.
For other related promotions…