Nutrexpa is one of the Spanish biggest food company. Recently, they decided to offer this amazing Sponge Bob Squarepants tattoo as a co-branded gift with purchase with each Mini Phoskitos biscuits pack bought through CONDIS supermarkets in Barcelona.

Promotional Product Spain - Sponge Bob Tattoo

The most notable aspects of this promotion is the use of licensed characters. It is a pretty good way to promote your brand and attract new customers. Nutrexpa clearly decided to add these Sponge Bob tattoos to drive sales, changing a very classic biscuits pack into a real incentive product.

Nutrexpa had already used this marketing strategy with their . If you also want to set up a campaign based on the use of licensed character, ODM is here to help you…

Check out other licensed characters here :