An Advertising Product is a great way to improve your sales and ultimately increase profits for your company. One way this can be done is through the use of gifts with purchase. L’Oreal Paris have done this with their Men Expert range, offering a wash bag to go with the purchase of washing products as a gift.
In the case of L’Oreal Paris, this is an exceptional choice of advertising product, as it compliments the wash related products being sold, and is likely to be used alongside them. A branded gift with purchase as an advertising product can be beneficial to profit as is seen here.
Increased sales can be achieved in this case because of repeat purchase, a product such as moisturizers and face washes are diminish-able therefor when complimented by a branded advertising product like a wash bag, repeat purchase is likely because it is exactly the item used to store your creams and face washes. Reminding your consumer of your brand presence in the market.
Profit Maximizing, this is key for any business. Increased sales is one way an advertising product can achieve this, but there are more benefits to bring profit to your business.
If you want to learn more about advertising products, visit our blog where you can find out ways to operationalise your marketing efforts with ODM, assisted by years of experience.
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