Godiva are using the fantastic marketing tactic with their main advertising product, the luxury chocolate brand is giving away a free bag gift with purchase. This is a great promotion from the a renowned brand, adding value to the purchase of the chocolate, increasing brand awareness, and most importantly increasing sales.
Why use a Tote Bag as your Advertising Product?
This Advertising product is certainly of a great benefit to Godiva as a business, increasing likelihood of sale from consumers passing by within the shop. Given that it stands out on the shop display because of the large bag with the tag “Free Gift“, it will surely give a competitive advantage within the shop, thereby increasing sales over all and profit in the long run.
Using tote bags as your main advertising product is perfect for this type of situation, the higher the perceived quality of the product, the higher quality gift should be offered. It is clear from the photo above that the tote bag shown here, as the main advertising product, is of a high quality.
This is not the first time Godiva has used bags as an advertising product, the above photo shows Godiva using branded tote bags on their website as an advertising product. With the large surface area, these bags have perfect area for branding. Alongside this, Godiva can use these products as packaging for their chocolates, allowing multiple uses for the same advertising product.
Curious, how promotional products like street signs can help you to increase brand awareness and enhance costumer retention? Contact us at the ODM Group to learn more about the benefits of promo products.
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