Godiva, a luxury and prestigious chocolate brand are offering a unique gift with purchase. Gift with purchase are used many times by companies as a marketing strategy to increase awareness of a brand. However, rarely do businesses implement a unique gift with purchase that is also interesting enough to be effective. This one by Godiva unquestionably is, providing a smart and elegant bag with purchase of chocolates.
Why Should More Company’s Implement Free Gift with Purchase Strategy?
- Increased Satisfaction – when customers notice the free gift with purchase their satisfaction with the product will increase, everyone loves a free gift! particularly in this case where the gift offer is perceived to be of high quality and stylish.
- Positive Word-of mouth – An effective and relevant gift with purchase will not only increase satisfaction for the customer but if happy with the gift the consumers will inform friends, family and associates of this great gift, like with Godiva. As a result positive word-of mouth will occur and effectively customers will market the product for you and attract more more customer for you.
- Customers Loyalty – often overlooked, the benefits of loyalty a have on a business. Receiving a gift with purchase will have fantastic impact on impressions and the view they hold of the brand. This especially important if a customer has had a bad service in the past gift with purchase can rectify this.
- Competitive Advantage – By proving free gifts can overall increase the value of the product and will distinguish product over others.
Ultimately, when done effectively as in the case with this free gift with purchase campaign can be very advantageous for a company to implement and therefore can lead to improving company performance.
Here at ODM we specialise in promotional gifts with purchase. If you find this article useful, be sure to view our ODM blog and you will find more useful information on marketing strategy and our company.
In addition, if you’re interested in gift with purchases then please visit this our page, with tailored advice on this topic.