Godiva, a luxury and prestigious chocolate brand are offering a unique GWP. Promotional gifts are commonly used by companies as a marketing strategy to increase awareness of a brand. However, rarely do businesses implement a unique gift with purchase that is also interesting enough to be effective. This one by Godiva unquestionably is, providing a smart and elegant bag with purchase of chocolates.
Why Should More Company’s Implement Free Gift with Purchase Strategy?
- Increased Satisfaction – when customers notice the free gift with purchase their satisfaction with the product will increase, everyone loves a free gift! particularly in this case where the gift offer is perceived to be of high quality and stylish.
- Positive Word-of mouth – An effective and relevant GWP will not only increase satisfaction for the customer but if happy with the gift the consumers will inform friends, family and associates of this great gift, like with Godiva. As a result positive word-of mouth will occur and effectively customers will market the product for you and attract more more customer for you.
- Customers Loyalty – often overlooked, the benefits of loyalty a have on a business. Receiving a gift with purchase will have fantastic impact on impressions and the view they hold of the brand. This especially important if a customer has had a bad service in the past gift with purchase can rectify this.
- Competitive Advantage – By proving free gifts can overall increase the value of the product and will distinguish product over others.
Ultimately, when done effectively as in the case with this free gift with purchase campaign can be very advantageous for a company to implement and therefore can lead to improving company performance.
Here at ODM we specialise in promotional gifts. If you find this article useful, be sure to view our ODM blog and you will find more useful information on marketing strategy and our company.
In addition, if you’re interested in gift with purchases then please visit this our page, with tailored advice on this topic.
Where Does ODM Come In?
If you are looking for ways to spice up your GWP, then ODM is here to help you out! We specialize in sourcing and designing promo gift items for business. While most of our projects are centered around high-end promo gifts, we can also help with simple and bespoke POS displays and product packaging. We will assist you from conceptualization all the way down to sourcing, and manufacturing. Contact us today!
Looking for more gift with purchase promotional ideas? Then check these blogs out!
The promotional bags offered by these brands are all high-end and beautifully-designed. Shoppers will surely be proud to own one of these items!
Kellogg’s recently had this gift with purchase promotion in Singapore.
Frequently Asked Questions:
What is a gift with purchase?
The gift-with-purchase is a sales tactic that's used to entice and convert buyers. Other promotions typically take away from the value of the product, like offering a discount or providing free shipping. The gift-with-purchase, though, is used to add value to the receipt.
What are the benefits of using promotional items?
Businesses need promotional items to help reach out to potential customers and clients - it's just a fact. This is a very low-cost marketing method to help draw in new customers. You can find affordable and effective items that will catch people's attention and help draw in potential customers over time.
What is the perfect GWP for my brand?
It depends on your industry but always keep in mind to offer something useful for your consumers. A gift that will make your consumers happy and allows you to create with them a deep relationship. You can choose to offer a complimentary gift. For example, if you sell beer, you can offer a branded beer glass!