Whilst out on the prowl in a Hong Kong department store we tracked down Agnès B offering a phone case GWP. Find more on this promotion by keep on reading.
Agnès B phone case GWP promotion
Whilst browsing in a department store in Hong Kong. We came across this Agnès B phone case GWP. It is a two tiered promotional offer. In order to qualify for this GWP, buyers must spend $3000 to get the complimentary phone case or spend at least $2000 and pay an extra $200 in order to get the case. The cases provided are only for the Apple iPhone 5/5s or the Samsung galaxy note 3. These cases are made of durable plastic. Which can be used to protect your device from damage. The cases are also branded with the company logo and related graphics. Thus can raise brand awareness.
The Point of Sale
As you can see from the photo. Two A4 sized posters are used to market the phone case GWP. It can be recommended to Agnès B that the marketing materials used at this point of sale can be improved. First of all the colors used for the posters are not eye-catching enough. The blue, black and red backgrounds are mundane. In order to be a greater Focal Point and attract the customer attention. The colors used should be brighter in order to attract the customer awareness of it. The font of the writing is also slightly lame. All these factors are likely to affect the customer perception of the Agnès B brand.This may adversely affect the customer purchase decision and the success of this promotion. Here at Mindsparkz our passionate team of designers know that campaign success depends on the quality of promotional materials . We work closely with our clients and produce the most highest standard of eye-catching marketing materials. We endeavor to ensure that your campaign is successful. Kick off your campaign and inquire today!
A further consideration of this case study
It is a shame that Agnès B is only offering this phone case GWP with certain brands of phone and tablets. It can be suggested that Agnès B are limiting the target market of this promotion. It can be suggested that cases for the Samsung Galaxy S5 smart phone or iPad should be offered as a GWP. This would have increased the market for the promotion and the size of potential customers . A missed opportunity indeed.
You may also be interested in some other mobile phone promotional products. Click on the links below: