Babybel, a children’s snack company that makes bite size cheese snacks, had a fun promotion running recently. Purchase their 6 or 12 packs of Babybel cheese and receive one of 15,000 free branded space hoppers!
Just receive a set of codes from four 6-pack of Babybel or two 12-pack of Babybel and you could enter these into the Babybel promotion page to receive your free space hopper!
This was a popular GWP promotion as all 15,000 space hoppers were given away. They are perfect for young children and great fun to bounce around the garden or park on!
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Really interesting blog ! Maybe you will like this other one about the french cheese brand Kiri (which is own by the same company) :
https://www.theodmgroup.com/2012/06/15/gwp-france-kiri-bracelets-and-aprons/
Actually the group BEL regularly runs a lot of promotional gift campaigns through its different brands... Good to remind us of that Kiri one, I only remember this promo from the Laughing Cow ( https://www.theodmgroup.com/2012/03/31/promotional-products-france-la-vache-qui-rit/ ) which was pretty cool as well!