Brush brand, Tangle Teezer are currently running a brilliant promotional strategy. They have decided to incoporate much loved character, Shaun The Sheep, to enhance brand awareness. This endorsement is run on-pack and through a hairdressing themed game.
Cleverly named, ‘Beauty Baahn’, the aim of the game is to fluff and style customers against time to earn money. Most importantly, the hairbrush is featured within the game which will advertise the product. Gamers also have the chance to win a £500 farm stay UK holiday! Runners up will recieve this Compact Styler designed with Shaun The Sheep.
The promotion is featured on both Tangle Teezer and Shaun the Sheep websites which will attract a larger audience. Also, young children will be interested in the compact styler encouraging parent/carers to purchase it. Why not try out the game? It’s great fun and you could win yourself a holiday or Compact Styler!
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I think the usage of licensed characters are a great way to entice people to purchase products! I really like this one for The Avengers https://www.theodmgroup.com/2012/07/12/incentive-product-hong-kong-advengers-gifts-by-toys-r-us/