This is a promotional offer that is currently running in one of Carrefour outlets of Zhuhai, China. This is a cool on-pack promotion in which consumers get a fun key-ring for free attached to the blister pack of a toothbrush.
Since the promoted product is a kids tooth brush, the manufacturer has designed a key ring in a shape of a funny frog! What is more, as you can see from the picture, this frog is a corporate mascot. Thus, every time caring parents will help children brush their teeth, this promotional key ring will remind them of a brand.
A key ring is an ideal promotional item for on-pack promotions: it is compact, affordable and durable.
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