Ben & Jerry Chunkfest 2011 featuring POS Display & Promo Products

Singapore’s popular ice cream chain Ben & Jerry recently held their annual Ben & Jerry Chunk Fest at the Promontory @Marina Bay! We blogged about their promotional iphone case earlier this year. Let’s take another look at how they stand out from competitors using promotional products!

Chunk Fest 2011!

To advertise and promote their theme “Fairness”, they had booths at Orchard Road featuring an eye-catching POS Display and Umbrellas! With a full colour printing on the board, it’s hard to walk pass without noticing it. With high traffic at a tourist district, brand recall would be very effective.

To draw crowd, they are giving away free promotional gifts, a limited edition Umbrella! Printing of logo on each surface makes sure that the brand is visible. Also, consumers who uses this acts as a walking advertisement for your brand. Definitely a great promotional item during the raining season!

Several companies that have adopted using Umbrellas as Gift with Purchase includes Skechers, Timberland, Manchester United and Aramis.

A challenge to walk past without noticing this eye-catching POS display..

Promo products can be easily customized and is a great tool used to market your brand. Shown below a range of promotional items used by Ben & Jerry, displaying everyday items such as iphone covers, T-shirts, Water Bottles, Keyrings, Mugs.

With a simple logo printing either through embossing, heat transfer or silkscreen printing allows your product to stand out from others. In addition, it creates exclusivity and increase value of the products!

Another interesting strategy adopted by Ben & Jerry is money can’t be used to purchase these promotional merchandise. Fair Coins have to be exchanged in order to get these items. Coins are an interesting advertising tool whereby brand name and logo can be printed on it. Makes great souvenirs and Disney is selling these collectibles as well!

Promo Products!

Lastly, to further enhance their promotional event, they had massive POS Display that draws attention of passer-by, maximising sales. Colours can be customized to suit the promotion, hence resulting in an eye-catching event that allows the brand to stand out from others.