The eco-friendly brand, Ben & Jerry’s has a lot of concerns about the environment. Therefore, upholding such eco-friendly awareness, they came up with a unique idea; a one -of-the-kind bag made up of recyclable billboards used during a former marketing campaign. Its a pretty clever and responsible action, don’t you think?
What is a recyclable billboard?
The annual Fair Cone night is organized by Ben & Jerry’s in France and around the world. During this event, the brand invites people to discover and try its new flavor creations. To increase awareness about this ice-cream celebration, Ben & Jerry’s used an enormous recyclable billboard. Only one banner has been used to promote the event, and it is none other than the strategic place of Paris.
Once the event was over, the recyclable billboard was cut up into several pieces. With this material, the brand has created this series of unique bags. As a limited edition, those bag are becoming collectibles; because only a few pieces were produced. Ben & Jerry’s offered those bags during the Fair Cone Night and a lucky draw was organized to select the winners! In addition to these prizes, the brand gave away some coolers bag, iPhone cases as well as sunglasses. Nobody was left behind and everyone got a present.
Why using a recyclable billboard as a unique item?
Ben & Jerry’s always comes up with clever promotional events. Their giveaways are always fully in harmony with the firm’s policy. The brand is well-known for its commitment in the Fair Trade and its concerns on the environment.
Once again, they showed how eco-friendly they are. Of course, through reusing something that was meant to be thrown away (the billboard) but the challenge was to create something unique with it. The bags were a good ideas because it is a product that everyone uses. They even succeeded in producing an item that fans would love to possess!
Moreover, these bags are a smart way of promoting the brand at least cost and with a huge impact. Ben & Jerry’s reached its customers expectations, developed its brand awareness and expressed its commitments. All of that was done with a simple product; yay or nay?