Ben & Jerry’s, the famous ice cream brand, has recently offered nice customized stamps to its customers.
What are these customized stamps?
Ben & Jerry’s is not only famous because of its delicious ice cream, its motto is also well known: FAIR or NOT FAIR? Indeed, the brand is eco-friendly. They use natural ingredients and recyclable materials. One part of its benefits is even distributed to different charity organisations. In addition, the suppliers receive a FAIR price for their raw materials. Every individual involved in this process has a FAIR return.
In order to complete its marketing campaign, Ben & Jerry’s gave away some customized stamps with a ink pad. Those items are of course made of recyclable materials as well as their packaging. The main aim of this product is to let the customers make their own decision. Is the product or action FAIR or NOT FAIR ? It is up to them to choose thanks to these customized stamps.
Why is it smart to use customized stamps as giveaways?
Stamps is something very simple to produce and cheap. Everyone knows how to use them; you can express yourself and even create art. Offer customized stamps with its own logo or motto is a nice ideas because that way people can spread the message of the brand everywhere at the least cost. Indeed, the main point for the brand is to use the people who received this gift as a promoter. By using the customized stamps, it is not the company that is promoting themselves but rather the customers. This will have a greater impact. Actually, there is no real effort needed by the host company; which is the good point.
Keep this idea in mind for your next marketing campaign; that will have a very nice impact on your clients / customers.