An interesting campaign called ‘Great Outdoors Revival’ by the Unilever food brand, Bovril had just recently ended. In the efforts to restore some of the National Trust sites in UK, Bovril donated £100,000 to aid the makeover.
What’s so exciting about this campaign?
Bovril called for the public’s help on deciding which National Trust Sites to fund. Support your favorite site by casting a vote on the web page! The winners would be chosen based on the highest number of votes.
What a creative way to interact with the public/customers! Strong impression of brand could be easily created with involvement. Through word of mouth, campaign and brand gained publicity quickly with less cost.
How to further empower this campaign?
In line with campaign, Bovril could give away gardening tools as promo gifts, to encourage the beautifying and maintenance of outdoor sites. The gifts would create free advertising for the brand and remind recipients of campaign.
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