McCain Foods, one of the World’s leading food chains, is offering a gift with purchase promotion as part of their Summer of Sharing Campaign’. The brand is giving away a bowl for every purchase of 2 packs of their wedges.
McCain Wedges – Sharing Bowl
This promotion was definitely a win-win for both the customers and McCain. Customers get 2 packs of McCain Wedges and one sharing bowl at a steal. In addition, there was a competition held to elect the grand winner of the ultimate party prize that is £5,000 in value!
Wedges, ‘Good for sharing and dipping’ – This is precisely why a sharing bowl is the perfect promotional gift item for McCain’s wedges!
For a successful promotion, it is important for it to be part of a marketing campaign which is carefully planned and executed. This is known as the ‘integrated marketing’ concept, which is a must for every successful organisation.
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