In Germany everybody knows the brands Nutella, Kinder, Hanuta and Duplo. They all belong to the Italian Ferrero corporation, which is one of the biggest chocolate producer of the world. Every year the 4 brands start together as Lovebrands a redemptive campaign.
How do you get one of the promotional gifts?
To get one of the gifts, the costumer has to buy several products from the Lovebrands in this redemptive campaign. With the products you get collectible points, which have to be pasted into the collective book. To get the gift you want, you have to collect as many points as you need for it. Lastly, you send your collective book to Lovebrands and you will receive your promotional gift.
Which different gifts can you get in this redemptive campaign?
There are seven different gifts the costumer can get. For example the thermos mug with a branding of the mascots from Kinder.
A thermos mug is a fantastic way to to increase your brands awareness. It offers a big branding area to print your logo or your product on it. Furthermore its the perfect gift for your summer campaign, because it keeps your drinks cold. Moreover you also can use it as winter promo gift, to keep your coffee hot.
A big benefit of the whole campaign is if the costumer once started collecting the points, he will probably buy your products to get at least one of the branded gifts.
If you to want learn more about the benefits of promotional products, feel free to contact us.
If you are interested in similar campaigns and their benefits, check out our represented campaigns:
- Brand activation by the support of social projects
- Paddington Bear: DWP Promotional Campaign
- Bovril and National Trust – Great Outdoors Revival Campaign
- Tiger Beer – Promotional GWP Campaign