This fantastic event display from Pocari Sweat offering redemption gifts as part of their event display. This event was clearly planned out to seem more than just a marketing drive for Pocari Sweat, there were competitions, sponsored basketball games and plenty of free gifts to be won.
This is a very clever marketing technique, attendees will be offered many activities and be constantly reminded of the Pocari brand. As a re-hydration drink, Pocari markets itself as a drink full of salts and electrolytes, everything a body needs after undertaking strenuous exercise.
Therefore it’s hardly surprising that Pocari would host an event, with a basketball court present, and a vast array of redemption gifts to be won. All gifts were branded with the Pocari name and logo, these gifts included: an umbrella, stickers and backpacks. In order to win these prizes you had to buy two 500ml bottles of Pocari Sweat and join the Pocari Fanclub.
Alongside this attendees were invited to take part in a free competition, with contestants required to pick a numbered ping pong ball at random. If the number corresponded with the prize, the contestant would be rewarded with a free branded Pocari towel.
Why offer Event Redemption Gifts?
In the case of Pocari Sweat, the sports drink market is intensely competitive, customers retention is extremely difficult as there are so many options in choice of producer. Pocari has gone for a marketing campaign that will not only boost the brand awareness but also increase positive recognition for potential customers. Those who have been to this event and have picked up branded items, are much more likely to choose Pocari over competitors in the future.
Events planned do not always need to be so excessive, Pocari happens to be part of a competitive market. What is important is that attendees enjoy themselves and remember the brand/products as much as the event itself. This is where event redemption gifts come into.
By offering an event redemption gift that is not only connected to your brands image, but also focused on your key demographics. In this regard the gifts offered by Pocari could be used for any brand’s event redemption gifts, these are cheap to produce and readily used by people. Thereby you’re brand will constantly be advertised when customers use your event redemption gifts.
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