People tend to forget to hydrate themselves when travelling. Pocari Sweat wants to remind its customers to do so even on the move. It hopes to enforce this reminder through essential travel accessories – Utility in this case creates relation back to the brand.
PWP Mechanism: With any purchase of Pocari Sweat products of HK$ 30 or more, add a specified amount and customers are able to redeem the following. This promotion will be valid from 1st August – 15th September. Limited to 500 each
The personal travel kit is an interesting one which features not just a multifunctional bag with multiple partitions, the brand also puts together very useful items which includes an inflatable neck pillow, retractable cup, passport holder and even a transparent resealable bag to ease long travelling durations.
Pocari Sweat is betting on its witty selection to capture a varied audience (backpackers, frequent travellers, tourists… ). With its isotonic drink and to-be-launched PWP travel products, the brand takes a step closer to being a true travel companion to its customers.