Haircare specialists Flat iron experts offered the following promotion in Canada over the summer. Buy any of their flat irons and get 1 of 3 items when you spend over CAD$100 on top of a 15% discount.

The gift items are:

  1. A travel flat iron
  2. Flat iron holder
  3. A 30ml deep repair mask

Utility wise, the flat iron is great for emergency hair touch ups with its compact size while the iron holder helps safely stores a customer’s flat iron when not in use.

The promotion mechanism used here is a gift with purchase campaign. By offering gifts on top of a 15% discount,  the promotion rewards consumers further, encouraging them to purchase their goods.

As a limited summer promotion, Flat Iron Experts helps generate exclusivity which increases perceived value of the goods. Overall a solid promotion for Flat Iron Experts.

For more interesting promotions, check out:

  1. Gift with purchase by Clinique
  2. Promotional products with magazine subscription
  3. GWP promo gifts with fragrances – case study
  4. Cotton on launch new online promotion with GWP