As brand marketers, sometimes, we hit a stump and just couldn’t figure out our next marketing move. But most of the time, we just need to see everything from a new perspective just like what Lucky Me Noodles did. Lucky Me is a household brand in the Philippines and their on-pack gift “animal bowls” got our attention. Simple and practical, we’ve gained important marketing lessons from this bowl giveaway promotion.
What Needs To Be Improved?
Obviously, Lucky Me needs to work on better packaging for their bowl giveaway. They could’ve skipped the plastic cover and use eco-friendly materials such as cardboard. It would make the whole ensemble prettier whilst supporting sustainable solutions to our garbage problem.
They could also use a free standing display unit to make sure that their promotion is being given the attention it deserves. Using custom designed POS scattered within the shopping store would also help prime customers to buy from them.
So, if you’d like to create your own set of kitchen giveaways, feel free to contact the ODM team anytime. We will assist you from planning, costing, designing, to manufacturing. So what are you waiting for? Contact us now!
Collaboration in marketing is very common amongst brands. And this has proven to be an efficient way to interdependently promote brands. Check out this Miffy the rabbit partnership with Darlie toothpaste.
Gift packaging attracts a lot of consumer’s attention whilst the custom ceramic bowl adds value to the product and brand. Customers love receiving items from their favourite brands.
Minute Maid is serving a unique giveaway experience to their customers through its fun-looking bowls. Simply purchase a bottle of Minute Maid and you instantly receive this colourful item
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