When thinking about a promotional product, companies typically turn to items such as pens, USB’s or mugs to help their business expand. Whilst these are extremely effective marketing items, other promotional products offer more distinct advantages. A prime example of this is to use a branded chair, which have been used recently by watches companies to good effect. Below we will discuss precisely what these advantages are.
How can branded chairs help your business?
Though a branded chair may initially seem like a strange investment, it can make a strong contribution to maintaining a high brand image. Titoni have increased perceived value in this example by providing somewhere to sit and engage with the customers on a more personal level. This type of formal engagement with a customer and a comfortable environment will undoubtedly contribute to an increase in the perceived value of it’s products.
Moreover, Ernest Borel has used the same idea for their brand. As shown below, these branded chairs serve as an excellent in store display and compliment the glass displays. This in turn will contribute to the overall ambiance of the show room and ensure that they do not look bland or empty. Once again, this ensures that the perceived value remains where the company wants it to be.
Other ways to increase your perceived value include:
- Packaging – Inclusion of premium promotional packaging is another great way to increase your perceived value. Adding value through packaging means that a customer’s first impression of your product will be that of high quality. This will instantly associate your brand with luxury and increasing what they are willing to pay for your products.
- Point of Sales displays – A well implemented POS display can be hugely influential in perceived value. A display that emits a message of luxury and class will make certain that customers associate you with high quality products. As a result, it will increase what they feel the price of your products should be.
Ultimately, if a company wants to maintain a high brand image, they will wish to buy the most cost effective product with the highest perceived value. These branded chairs are an excellent example of this.
Are you attempting to improve your perceived value? Here at ODM, we have significant experience in product design alongside our sister company Mindsparkz. We can help you utilise your 2016 marketing budget in an effective manner.
Feel free to contact us to learn more about promotional products. Or let us assist you in coming up with some new and innovative ways to promote your brand. If you’re interested in a gift with purchase or a POS display, we have comprehensive and ever-expanding portals dedicated to this on our website.
For more examples of branded chairs, check out this previous blogs below: