Promotional Gifts: Broadway and HSBC Unite

Promotional gifts should be considered a crucial component to any brands marketing mix and plans for the new year. Here is a great example by Hong Kong electronic giants Broadway and HSBC.

promotional gifts

Promotional Gifts: Broadway and HSBC Unite

The pair couple these fantastic promotional products with a brilliant and well-designed membership scheme. This is a great way to entice a potential customer to purchase more in order to receive the items they desire.

promotional gifts

Promotional Gifts: Broadway and HSBC Unite

How Promotional Gifts can boost your brand:

  • Added value. This is the perfect example of how to combine additional purchasing incentive with promotional gifts. If using high quality products similar to the ones on show in this campaign, you can be sure that this will add significant value to the initial product/service offering and potentially aid with an increase of sales.
  • Increase Brand Awareness.  Promotional gift giving can be a superb way to generate some positive word-of-mouth. If integrating your brands logo you can be sure that your brands name will be seen by many.
promotional gifts

Promotional Gifts: Broadway and HSBC Unite

  • Aid with Brand Reputation. The electronics market is an extremely saturated one. This is a great way to stand out and differentiate yourself from other competitors.
  • Diversify Product Range. Promotional gifts can offer a great platform to explore new markets that may not be initially expected from your brand. Neither Broadway nor HSBC would be thought to offer products like these and thats why it can help keep themselves and potentially your brand relevant.

We have significant experience in product design, product sourcing and product manufacturing. At ODM we can help you utilise your 2016 marketing budget. Contact us to find out how we can help. If your interested in gift with purchase, or a POS display we have comprehensive and ever-expanding portals dedicated to this on our website.

Here are a few other promotional product case studies:

2016-01-20T22:27:34+00:00