Brand’s are offering is offering their gift-with-purchase cup with every box of Brand’s Essence of Chicken at all Watsons outlets in Hong Kong. Though something as simple as a mug may not seem like much, it can have excellent effects on purchases. Below we will analyse why a similar promotion could be of benefit to your business, and how it can be improved.
This promotional cup emphasises that health translates into happiness, which definitely expresses the brand equity of Brand’s. However, ODM feels that this cup can be better branded with Brand’s logo for greater brand awareness. This will also boost brand recall every time the cup is used. Overall however, it is clear that this is a successful marketing campaign.
Here at ODM, we have significant experience in product design, product sourcing and product manufacturing. We can help you utilise your 2016 marketing budget in an effective manner. Be sure to check out our ever-expanding gift with purchase portal in order to find out some more similar case studies. Feel free to contact us!
Here are some other gift with purchase blogs for you to take a look at:
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More
View Comments
Like the way branding on the mug and packaging work so well together to maintain long term brand association without over top logo.