Caltex Malaysia is currently collaborating with one of Malaysia’s radio stations in giving away free foldable car boot organizer to the lucky winners during their road trip promo. To win this prize, just spot the parking location of the car driven by the radio crew and answer a simple question posed by them.
The car boot organizer definitely gives customers a reminder to go back to Caltex each time they run out of petrol. With just a simple rubberized logo stitched at the bottom right of the organizer, such branding gives customers an impression that this item is less of a promotional item which offers a higher perceived value.
Being able to fold this organizer offers customers an advantage of space saving when needed. When the organizer is opened up, it really is spacious for all customers belongings.
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