Here’s a great promotional products campaign by Caltex in Hong Kong.  Drive into the Gas station and “Tank Up To Redeem” a collection of 7 inch plush bears.

This is a classic Gift with Purchase Promotional mechanism, whereby customers receive a free gift when they make a minimum purchase on certain products from a vendor.

The collectible nature of the bears make customers come back repeatedly to make purchases to try and get them all.    Advertising posters are placed outside the store and on walls and over the pumps themselves.

Promotional Product Advertising

Oil companies sell quite Homogeneous products so promotional products are excellent differentiators.

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