We recently visited Best Buy in New York and were very pleased to see a strong off line toy presence in the online games section. It seems that one of the best ways to differentiate your online content (Sold as just a CD) is to have cool and innovative offline toys and accessories packaged to make the game more special.
Movie DVD sales are also boosted by giving away great on-pack promotions such as thisThomas the Tank Promo. Music CD sales can also be bouyed by gifting as we can see with this Beattles CD Set with Die Cast Promos.
Here are some images from the store….
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