We recently visited the Boost Juice stand at the Venetian Macau. Just like the major coffee chains like Starbucks, Boost are pushing their customers to buy reusable cups and help with their recycling efforts.
Their “Barry the Boost Cup” campaign is interesting because the promo drinks holder is very colourful and attractive to young audiences. The container has strong brand advertising properties & the discount on repeat purchases of juice mean more loyal customers for Boost. Look out for more promos using Barry Mascot and branding moving forward.