Halloween is dawning upon us – Dunkin’ Donuts Korea has cleverly capitalized on this promotional opportunity and since kick started a ‘Trick or Treat’ campaign featuring a range of promotional products to endorse their new Halloween Menu. [slideshow]
Focusing on utility and brand synergy, Dunkin’ Donuts have chosen an eclectic mix of items (from 20th Sept – 31st Oct):
- Trick or Treat Tote Bag
- Halloween Bounce Pens in 3 Designs
- Dunkin’ Halloween Mug
- Halloween Themed Hand Drip Coffee Set
These Halloween themed items are a gift with purchase with 50 count box of Munchkin donuts. Particularly noteworthy, the Halloween Bounce Pens offer a refreshing take in contrast with the other items. The pen lights up with every shake, definitely a fun addition to schoolkid’s stationery sets.
Functional items always ensure repeat usage. All these items with their cool Halloween artworks and design ensures Dunkin’ Donuts prolonged exposure with the brand’s initials, even after Halloween is over.
For other Halloween promotions: