POS Display works wonders

Scotch whiskey label, Royal Salute is offering a classy briefcase as a gift with purchase with every bottle of Royal Salute 21.  This promo is at the Duty Free of Incheon Airport in Seoul.

This is by far one of the best looking bags we have seen at Duty Free outlets offered by liqueur labels throughout our travels. Presented in an amazing POS display which caught our attention, the simple briefcase was elegance at its best (it stood out prominently from its competitors)

With a simple Royal Salute logo for branding purposes, marketing intentions are not made obvious at all.

Utility factor rises with customers being more comfortable with carrying the briefcase without feeling like a walking advertisement for the whiskey brand.

Closeup view of the Briefcase

A black sleek design seen here allows businessmen to stylishly pull off the briefcase with their daily sartorial wear. This is indeed ‘The Ultimate Tribute’ to an impeccable bottle of whiskey.

Suggestion: Tablet Bags are all the rage now and liqueur brands could capitalize on this trend! See: iPad 2 Launch – Manbags A Future Trend

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