Halloween is the perfect time for brands to leverage creativity and seasonal excitement, and Dunkin’ Donuts Korea tapped into this in a big way with their ‘Trick or Treat’ promotional campaign. From September 20th to October 31st, they offered a range of Halloween-themed promotional products to highlight their seasonal menu.
Dunkin’ Donuts Korea tapped into this in a big way with their ‘Trick or Treat’ promotional campaign
This case study will take a closer look at how Dunkin’ Donuts used the spooky season to create a memorable and engaging campaign, while showcasing how The ODM Group facilitated the process.
What was the motivation for this Dunkin’s Donuts Halloween promotion?
Dunkin’ Donuts Korea noticed a growing demand for festive-themed products
Dunkin’ Donuts, known globally for its coffee and donuts, operates across a diverse set of markets, with each location tailoring its products to local tastes and seasonal opportunities. In Korea, where the company faces competition from local and international brands alike, staying relevant is essential. As Halloween became more popular in Korea, it presented Dunkin’ Donuts with the challenge of standing out among the array of Halloween-themed promotions from competitors. They needed to craft a campaign that would not only capture the essence of the holiday but also drive consumer interest and sales during a typically competitive time.
Leading up to Halloween, Dunkin’ Donuts Korea noticed a growing demand for festive-themed products that could add an extra touch of fun to their already beloved donuts. They aimed to appeal not just to their regular coffee and donut enthusiasts but also to families, kids, and young professionals who were keen to participate in the Halloween festivities.
The question was clear: How could they tap into this excitement while promoting their seasonal Halloween menu?
Innovative Ideas For Halloween By Dunkin’s Donuts
To ensure that customers would feel they were getting added value with every buy on Halloween holiday, Dunkin’s Donuts has proceeded an appealing “Gift with Purchase” tactic.
The centerpiece of the campaign was a series of Halloween-themed promotional items available with the purchase of a 50-count box of Munchkin donuts. By tying these fun gifts to one of their most popular products, Dunkin’ Donuts ensured that customers would be tempted by both the sweet treats and the exclusive giveaways.
- Trick or Treat Tote Bag
- Halloween Bounce Pens in 3 Designs
- Dunkin’ Halloween Mug
- Halloween Themed Hand Drip Coffee Set
Halloween Bounce Pens in 3 Designs was one of the most innovative gifts for Halloween promotion by Dunkin’s Donuts
This blend of functional and playful items was designed to resonate with a broad audience, especially younger customers and families. The standout promotional item was the Halloween Bounce Pen, which lights up when shaken—an interactive, school-friendly gift that appealed to kids, thus encouraging repeat purchases through the appeal to parents.
The choice of these items was intentional, combining utility with brand synergy. By offering gifts that consumers could use daily, Dunkin’ ensured continued brand exposure long after Halloween was over. The bold Halloween artwork, featuring the Dunkin’ logo, strengthened brand association with the festive season, making the items both desirable and collectible.
To further fuel excitement, Dunkin’ introduced a special range of Halloween-themed donuts and beverages, like the Spider Donut and Peanut Butter Cup Macchiato, enhancing the seasonal vibe and encouraging customers to try new menu items while enjoying the holiday-themed packaging.
Has Dunkin’s Donuts succeeded with this GWP Promotions?
The “Trick or Treat” campaign proved to be a massive hit. Sales of the 50-count Munchkin donut boxes surged during the campaign period, largely due to the appeal of the Halloween-themed gifts. Customers loved the playful, useful items that came with their purchase, and the tote bags and bounce pens, in particular, generated significant buzz online, with many customers posting their freebies on social media.
The “Trick or Treat” gift with purchase campaign created by Dunkin’s Donut proved to be a massive hit
Key outcomes included:
- The campaign gave Dunkin’ Donuts a platform to interact with their audience in new ways. Social media buzz around the promotional items helped boost brand visibility.
- The simple tactic of giving a “gift with purchase” enticed more customers to buy the 50-count Munchkin boxes, leading to a spike in sales, especially during the campaign’s peak.
- The functional items ensured that Dunkin’s branding would be seen long after Halloween was over. Mugs, tote bags, and pens were used by customers in their everyday lives, keeping Dunkin’s brand top of mind.
- Feedback from the campaign showed that customers appreciate the thoughtfulness behind the product designs. The bounce pens, in particular, were a standout, appealing to a younger audience who might not have been traditional Dunkin’ Donuts customers.
Through this promotion, Dunkin’ Donuts Korea not only achieved its goal of increasing seasonal sales but also learned valuable lessons about the power of engaging, functional promotional products. Customers are more likely to interact with a brand when they feel they are getting something fun and useful in return. The light-up pens demonstrated that sometimes, a simple twist on a common item can make all the difference in capturing consumer interest.
Boost Your Next Promotion Campaign with Custom Products from The ODM Group
The ODM Group specializes in crafting custom promotional products that not only engage consumers but also enhance brand visibility. By focusing on functional, everyday items, they help businesses create lasting impressions with their target audience. Whether you’re looking to run a seasonal campaign or create year-round engagement, The ODM Group’s expertise in product design and marketing strategies can help your brand stand out in a crowded market.
3 Halloween Themed Custom Giveaway Ideas to Boost Your Campaign
If you’re ready to boost your next promotional campaign with custom-branded products that deliver real value, consider partnering with The ODM Group for solutions that excite and engage.
The ODM Group – Promotional Gift Ideas | Custom Merchandise | Marketing Solution Agency
Contact: info@theodmgroup.com
WhatsApp: +84 39 569 3780
