One of the benefits of using charity merchandise is increased awareness on important issues. Promotional products for charities are designed to generate fund, educate the people, disseminate information, and reach out to those who need help. The Innocent Big Knit did just that!
Innocent, a popular brand of smoothie in the UK, has started a movement called The Big Knit and it aims to help Age UK by selling little woolly hats. These hats are made and donated by supporters. And for every bottle of smoothies sold, 25p goes to Age UK.
Age UK is a charity organization that helps older people combat loneliness by providing life-enhancing services across the UK. Through their collaboration with The Innocent Big Knit, they have amassed £2 million fund.
What makes this project so effective and powerful? Here, we share some things we learned from their marketing activity.
This promotional idea by Innocent is simple, yet powerful. It’s inexpensive, yet it succeeded in promoting two brands at once. Through their project, they effectively informed people how older people battle with loneliness every day.
Contact ODM to learn about how we can help you create engaging and meaningful promotional products for your business. Our product designers at Mindsparkz stay updated on the latest trends in the promotional product industry. They can help you create quality designs that suit your brand image.
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