Coca Cola is a giant multinational that has always realized brilliant marketing strategies. This time, in Hong Kong we spotted the American company’s promo campaign ‘Taste the feeling’ for the Chinese public.
This years the carbonated soft drink producer decided to launch this heavy marketing campaign to reunite its sub-brands Red coke, Life, Zero and Diet coke, under one same brand. Here is what we found.
It is basically a purchase with purchase. With the purchase of two bottles of Coke Zero or Red Coke, you can add $3 to get a special Coke-bottle-magnet to “share your feelings”. Coming soon, also the extra promo that will give you the chance to obtain the Coke’s costumed message-calendar in the shape of a refrigerator.
The magnets are purposely costumed in order to let clients share their feelings through this Coke’s bottles. What makes it a great promo product is the easy recognisability: classical shape of Coca Cola’s bottle and distinctive red and brown colours, plus oriented quotes. Moreover, note that they are magnets and complentary products to the Coca Cola themed calendar. This raises their value.
We find expressions such as: ‘At my birthday, I am the greatest’, ‘leave a message if you are looking for me’, ‘Finally holidays’, ‘Fighting!’, ‘Happy Friday! Come to celebrate!’, ‘Selfie time!’ and so on. Hence, plenty of excuses to take a selfie or stick them on any metal-made surface.
Here at the ODM Group we have significant experience of sourcing, designing and manufacturing. Therefore we can offer you our assistance for your next promo campaign, contact us today and we will choose the best promo for your business.
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More