Cotton On (an Australian Clothing Retailer) is currently running an online promotion campaign.  It is calling out to online shoppers with a loud catchphrase “Free Gift with Online Purchase!” on its home page.

Promotional Journal Supplier

For any online purchase of its apparel, Cotton On is giving away a Moleskin style journal from one of its Typo brand under The Cotton On Group.

The journal makes a brilliant gift for Cotton On’s market because:

  • Takes trend and inspiration from the fashion industry and applying them to these notebooks (decal wall art etc) – appeals to those who love everything chic
  • Available in a range of vibrant colours and designs for both sexes
  • Customers who usually shop at Cotton On, range from teenagers to young adults who definitely have a use for a journal
  • This style of journal emphasizes on premium quality – increasing perceived value of the purchase
  • Offer ends at 1st August – creates an urgency to shop before the promotion is over

Another great way to increase online patronage besides offering incentives could be the use of online redemption of promotional items featured like what Nestle has done.

With these promotions in place, brands could better manage and shift traffic flow to its online store as well rather than concentrating only on their brick & mortar outlets.