Let’s examine a limited edition product by Benedictine D.O.M. They offered an exclusive product for Chinese New Year and what set this product apart is the custom branded packaging.
1. Capture customer’s attention– Nice packaging will certainly attract customers’ attention and increase customers’ purchase desires. With a custom design packaging, it presents the product as unique and identifiable.
2. Brand recognition– The stronger the identity and brand image it creates, the stronger the recognition will be. This is because the packaging says a lot about your image as a brand. Since most liqueurs target high-end customers, the brand packaging design should also reflect this fact.
3. Product exclusivity – In fact, many brands maintain their status purely because they offer the product which others does not have. Directly because of product exclusivity, it stands out from the crowd of products.
4. Profitable – Because of its limited number, the product’s price can be set higher than the standard price. Moreover, it creates a sense of urgency, so customers will purchase the product before it’s too late. Thus, it sells faster and clears stock.
Indeed, having a custom branded packaging can add value to your products and improve your image. More durable packaging makes your brand look reliable and high quality.
So, are you are looking to create high quality custom branded packaging today? Feel free to contact us! ODM can help with designing and producing unique and creative packaging as well as marketing gifts and POS displays.
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Oreo’s packaging is definitely a head turner. The bespoke shape reminds one of their delectable cookies.
Here’s another excellent example of a bespoke packaging that’s both stylish and durable. Learn why we love this packaging:
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Gift with purchase also can be limited edition as well. A good example from Fa case study, it offered its very own on pack promo bag.
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