Fundador liquor is offering a buy-two-get-one-free promotion where customers will get a free 500 mL Fundador Solera with when they buy two 1 L Fundador Ultra Smooth’s. The royal blue custom cardboard packaging is just perfect and goes well with the design of their newest line of products.
Several years ago, fewer companies pay attention on the environmental aspect of doing business. If there were a few rules or laws surrounding the idea, most of them were not strictly implemented. But now, green marketing and sustainability are a trending concept.
Back in the day, plastic was the number one choice for packaging. It is cheap, lightweight, easy to source. Unfortunately plastic is not biodegradable and caused major solid waste pollution problems. As such, Fundador’s choice of using cardboard over plastic is well-thought and applaudable.
Fundador’s custom retail packaging is a full print pack that promotes their ongoing promotion. It is really effective since shoppers see the promotion immediately. Anyone can easily spot the buy 2 get 1 offer; free Fundador Solera 500 ml bottle for every purchase of 2 bottles of Fundador Ultra Smooth 1L.
For cardboard packaging design ideas, check out this cardboard packaging with full printing from Oreo.
Overall, this custom cardboard packaging from Fundador leaves a bold impression on customers and competitors. It conveys that the brand put strong emphasis on sustainability and the use of eco-friendly packaging materials. A great way to improve brand image whilst protecting the environment.
Aside from cardboard, marketers should also consider flax fiber as a good alternative. To know everything about this sustainable material, read on the blog below:
If this wine packaging and promotional merchandising interests you, feel free to touch base with any of the ODM staff. We are professionals in design and manufacturing and are always ready to answer any of your queries about your promotional ideas.
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Cardboard packaging is biodegradable which makes it very eco-friendly. It is also cheap, lightweight, and relatively easy to source.
Apart from this being eco-friendly, cardboard packaging also stands out if properly customized. It can be used for display stands or even gift packaging in themselves. Either way, it's bound to make your brand stand out
Yes, flax fiber is a really great alternative.
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