ODM visit trade shows in China to check new trends in product marketing. Custom pens are a staple for branded merchandise and still showing strongly when this oversized clip caught our eye again last week. Low-cost and used by so many companies around the world, this niche remains critically important.
These writing instruments are as bright as a rainbow when arranged this way. The clear and colorful cases sit evenly spaced on the acrylic holder. A silicone covers a good portion of the promotional products too to give your fingers a better grip. Brands want custom colour plastics to match or contrast with their logo/branding.
For sure, the consumers can appreciate the retracting mechanism on these ballpoints as well. The ink container stays inside the shell when you’re not scribbling with it. There isn’t a cap to lose either when using the custom printed pens.
In one of our Buyer Diary blog series, we already discussed how a factory produces pens. Another post even talked about the various stuff you can make them with (e.g. fan, banner, and sanitizer). But what these manufacturing processes show are ways to customize the body and the topper of the ballpoints.
This is why ODM is keen to relay now that you can also personalize pens’ clips too!
If there is a Hall of Fame for marketing products, the custom pens may be on that list. They don’t look flashy but are super useful to clients. Although they’ve been utilized for promotional purposes too, you can still turn them into corporate gifts or GWPs.
In case you want to customize more than just the clips, feel free to request for different samples from the manufacturer. After all, our team at The ODM Group would love to hear from you soon. Cheers!
What are the top trends you see on promotional pens?
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More