Promotional Products

Custom Sunglasses with Logo: 8 Ways to Get Your Brand Noticed

In a crowded market, sunglasses aren’t just accessories but ambassadors for your brand. They stand out, leaving a mark on memories and conversations, weaving your brand into people’s experiences. Picking unique sunglasses isn’t just a marketing move; it’s about making a memorable impact on your audience. Here’s where custom sunglasses with logo come into play!

Let’s discuss more about these stylish promotional ideas in this blog. Likewise, let’s see how they can add more flair to your marketing.

Key Features & Specifications

Tailored to meet the needs of businesses, these sunglasses aren’t just stylish accessories but a trifecta of practicality, style, and brand exposure. Discover more about these custom-branded sunglasses.

1. Collapsible Design

These sunglasses redefine convenience.

Their collapsible frames offer portability and easy storage, catering to individuals on the move.

For businesses, this design ensures their promotional items aren’t just stowed away but carried along, increasing brand exposure.

2. Customizable Options

From colour choices to logo printing, customization is king.  Businesses can imprint their brand identity onto these sunglasses, transforming them into unique promotional tools.

Each customized pair becomes a canvas for brand storytelling, leaving a lasting impression on recipients.

3. Catering to Business Needs

For businesses seeking memorable promotional items, these sunglasses offer a trifecta: practicality, style, and brand exposure.

Their functionality makes them not just desirable but indispensable accessories, ensuring businesses stay top-of-mind among their target audience.

4. UV400 Lenses

Protection isn’t an afterthought; it’s built-in.

These lenses shield eyes from harmful UV rays, prioritizing eye safety.

For businesses, this demonstrates a commitment to the well-being of their customers, fostering trust and loyalty.

Marketing Benefits and Customization Options

  • Walking Billboards

These foldable sunglasses transcend the traditional marketing landscape. When customized with a company logo, they transform into walking billboards, carrying your brand message wherever they go. The result? Heightened brand visibility among diverse demographics.

  • Memorable Brand Exposure

Customization isn’t just about adding logos; it’s about crafting memorable experiences. With various color choices and logo printing options, businesses create unique, eye-catching sunglasses that resonate with their audience. This translates into enhanced brand recognition and recall.

  • Conversational Icebreakers

Imagine your branded sunglasses sparking conversations at events or social gatherings. They become not just accessories but conversation starters, fostering engagement and interest around your brand. Each pair becomes a catalyst for brand advocacy.

  • Tangible Brand Connection

Through customized sunglasses, businesses establish a tangible connection with their audience. Recipients don’t just receive a product; they receive a piece of the brand story. This emotional connection translates into long-term brand loyalty.

  • Lasting Impressions

The impact of these sunglasses extends far beyond the initial handout. Their usability and stylish design ensure repeated use, consistently reminding users of your brand. This continual exposure cements your brand in their consciousness.

8 Ways to Get Your Brand Noticed

Here are some effective tips to increase brand visibility using custom sunglasses with a logo:

1. Select High-Quality Sunglasses

Ensure the sunglasses you customize are of good quality. People are more likely to use and keep high-quality sunglasses, which means more visibility for your brand.

2. Strategic Logo Placement

Ensure your logo is prominently displayed but tastefully placed on the sunglasses.

Consider the frame arms, lens corners, or even the case for branding without being intrusive.

3. Offer Unique Designs

Create stylish and unique designs that people want to wear beyond promotional purposes. Trendy or fashionable sunglasses are more likely to be worn frequently, increasing brand exposure.

4. Target Your Audience

Customize sunglasses that cater to your specific target audience’s preferences. Consider different styles, colours, or functionalities that align with their interests and needs.

5. Utilize as Events Giveaways

Distribute these custom sunglasses at events, trade shows, or as giveaways. This not only advertises your brand but also creates goodwill and positive associations with your company.

6. Collaborate for Special Editions

Partner with influencers, artists, or other brands for limited or special-edition sunglasses.

This collaboration can attract a wider audience and create buzz around your brand.

7. Incorporate a Call to Action

Include a call to action or QR code on the sunglasses or packaging. Directing people to your website or social media can help in further engagement and conversions.

8. Offer Value Beyond Style

Ensure the sunglasses offer UV protection or other functional benefits. When customers see value beyond aesthetics, they are more likely to use them regularly, thereby increasing brand exposure.

Industry-Specific Benefits

1. Hospitality Industry

In hospitality, where guest experience reigns supreme, these sunglasses offer both utility and style. They shield guests’ eyes from the sun during outdoor events or poolside lounging, enhancing their comfort while subtly promoting the brand.

2. Outdoor Events

Sun protection is essential at festivals, sports events, or corporate gatherings. These promotional sunglasses not only provide UV protection but also become integral parts of the event swag. They elevate branding opportunities and serve as memorable souvenirs.

3. Fashion Industry

For fashion brands seeking promotional items that merge style with functionality, these sunglasses are a canvas.

Customizable to match brand aesthetics, they serve as fashion accessories while effortlessly promoting the brand.

4. Travel Sector

Travellers crave versatile, packable accessories. These sunglasses cater to that need, offering travellers a compact, portable solution. Their collapsible design makes them ideal companions for explorers, promoting brands while on the move.

Discover how brands use sunglasses in their marketing:

Tao magazine chain offered these sunglasses for every purchase of their latest issue. This promotion can be found across Circle K and 7 Eleven outlets in Hong Kong.

Simply purchase two Bourjois products and receive a pair of classy and sophisticated sunglasses in a stylish case! The logo is printed on this case to heighten brand awareness and boost brand recall!

Get a pair of sunglasses as a bonus gift with every purchase of 2 bottles of Taku Wine in New Zealand. This is the latest promotion of Taku wines.

Conclusion

Promotional products are the bridge between brands and their audience, and in the realm of innovative marketing tools, foldable sunglasses stand tall as versatile, memorable emissaries.

From their collapsible design to UV protection and customizable features, these sunglasses transcend mere eyewear, becoming potent symbols of brand storytelling and visibility.

What Can ODM Do?

For tailored strategies and seamless product development, consider consulting with The ODM Group. Our expertise in product design, manufacturing, and branding ensures a personalized approach, maximizing the potential of these sunglasses as promotional tools.

Email us today to get a detailed quote!

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