This on pack promotion by the Elle magazine was found at a Circle K convenient store in Hong Kong. This on pack promotion consists of a notepad by Coach. Elle magazine is a lifestyle magazine that focuses on women’s fashion, health, beauty and entertainment. Today, the Elle magazine is the world’s best selling fashion magazine with 43 international editions all around the world! This time Elle magazine has collaborated with Coach Inc to host an on pack promotion for Elle magazines in Hong Kong. Coach Inc. is an American luxury goods retailer that is well known for their ladies bags. Therefore, with the same target audience, Coach is definitely a suitable candidate to collaborate with the Elle magazine!
On pack promotion
This on pack promotion definitely benefits both parties. In this case, the Elle magazine are able to attract more sales as customers are attracted to this branded notepad by Coach Inc. As a result, Elle magazine is able to stand our from all other magazines that are placed on the same rack. On the other hand, Coach Inc. too benefit from its increase in brand recognition. With the sales of the Elle magazine, Coach Inc. is able to reach a wider audience with its branded notepad. And ultimately, this would increase brand awareness and improve sales!
Notepad a popular on pack promotion!
Notepad has been a quite commonly used promotional gift. So why are companies still opting for this promotional gift? ODM tells you why. Read on to find out more!
Low cost
Companies like to use notepads as an on pack promotion because of its low production cost. This is especially true when the production quantity is high the lower the cost of production. As a result, companies that are tight on budget will definitely opt for this promotional product.
Highly customizable
Notepads are easy to design and manufacture. They come in various colours designs and sizes. Therefore, since it is such a simple product, companies are able to save time as well as energy.
Branding
The best way of creating and enhancing brand awareness and brand recall is through branding. This is a vital component that shouldn’t be left out. Besides that, notepads is the easiest product to brand. Companies can imprint their logo or brand name on the pad cover or within the pad itself! How easy is that? An on pack promotion with an imprinted logo is a perfect marketing tool. For instance, the notepad was imprinted with Coach Inc.’s logo. And at first sight, customers are able to recognize this well known accessory brand. Thus, it would be good to include your company website and telephone number on the gift. This helps to provide convenience for customers to contact you.
