On Pack Promo Idea: Custom Cooler Bag by Hardy’s

Hardy’s is currently offering an on pack promo. A pack consisting of two bottles of wine comes with a free cooler bag. This cooler bag is meant to be used to keep the wine chilled and at right temperature longer. Likewise, this promotional wine cooler bag is used when the drink has to be brought to another place without a refrigerator. This promotion was spotted in a duty-free store in the Philippines.

 Hardy’s is an Australian wine company with 160 years of history. It is Australia’s largest winemaker, with its products being sold in over 80 countries across the globe.

Why cooler bag as an on pack promo?

A cooler bag has high utility value. An on pack promo with high utility value is more attractive than one that has no use. The cooler bag may not only be used for keeping wine chilled but can also be used for grocery shopping. It has multiple purposes, making it a good on pack promo item.

A cooler bag also has a long product life. The cooler bag can be used for a relatively long time before it gives way. Hence, those who purchase this on pack promo can constantly be reminded of the company when they use the bag. This is better than an on pack promo which has a short product life.

A branded cooler bag is also environmentally friendly and can be reused. This helps to save the earth. If there was no cooler bag and a person wanted to keep his wine chilled, he may wrap it up with multiple layers of newspaper/tissue. These newspapers/tissues would be thrown away after their use. Having a cooler bag will help to reduce such wastage.

Benefits of an on pack promo

An on pack promo helps to beat the competition. It attracts the consumer at the point of purchase, by standing out from rival products on the same shelf. This places the brand a step ahead of its competitors.

An on pack promo can also be used to offset an increase in price. When the price of the product increases, an on pack promo can be offered. This would lead the consumer to feel that there is an added benefit from the increase in price. After a while, the on pack promo can be stopped and consumers would continue to purchase the product at the increased price.

Check out more cooler box and bag designs from ODM:

These cooler bags are made of Polyvinyl Chloride or PVC. This type of material is durable, long-lasting to use, and, recyclable. In addition, the material where the cooler bag is made is economical and lightweight in nature.

 

This cooler bag set includes two-person wine and cheese settings (two forks, knives, plastic wine glasses, cotton napkins, one cutting board, and one bottle opener) with a pocket that can hold a bottle of wine firmly inside the bag.

 

This roll-up cooler bag is guaranteed to be strong and durable, made from 600D Oxford Polyester fabric. For an extra layer of protection, this custom cooler bag comes with aluminium foil and foam lining.

 

Final Thoughts

Useful and customisable, a cooler bag is an ideal choice to consider as on pack promo idea. With that said, we, therefore, conclude that Hardy made an excellent decision of utilising this practical item for their marketing.

Thus, if you are also planning to use cooler bags for your next marketing, we at ODM and Mindsparkz are here to assist you in designing and producing your product. Feel free to send us an email to get a detailed quote.

Aside from promotional coolers, we also offer a wide range of promotional product services. We work closely with our design team to ensure we provide the best services to our clients. From promotional cutlery, winter promotional items, promotional travel bags, and branded promotional gifts to airline merchandise, name it and we will create it for you!

 

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