In an age where brands invest heavily in digital touchpoints, simple physical tools are often overlooked. Yet in many real-world environments—events, pop-ups, retail counters, and experiential activations—customized stamps continue to deliver something digital channels cannot: tactile engagement.
Customised stamps are low-cost, fast to produce, and easy to deploy at scale. More importantly, they create a moment of interaction that feels personal, authentic, and intentional. This case study explores how a “Fair or Not Fair” campaign used customised stamps to reinforce brand messaging—and why this approach remains highly relevant for marketers today.
Why Customised Stamps Still Work in Brand Marketing
Custom stamps may appear simple, but their effectiveness lies in how people interact with them.
For marketers, stamps offer several practical advantages:
-
Tactile engagement: Physical interaction improves memory recall and emotional connection.
-
Instant branding: Logos, slogans, and symbols are applied consistently in seconds.
-
Cost efficiency: Ideal for high-volume events where per-unit costs matter.
-
Flexibility: Suitable for paper, cards, packaging, bags, and even skin-safe applications.
-
Fast turnaround: Shorter production timelines compared to complex POS displays.
These benefits make customised stamps particularly effective for campaigns that rely on participation rather than passive viewing.
Case Study: “Fair or Not Fair” Customised Stamp Campaign
Ben & Jerry’s is not just renowned for its tasty ice cream, but also for its motto: FAIR or NOT FAIR? Indeed, the brand prioritises eco-friendliness by using natural ingredients and recyclable materials. Furthermore, they allocate a portion of their profits to various charity organisations. Additionally, suppliers receive a FAIR price for their materials, ensuring a fair return for everyone involved in the process.
To complete its marketing campaign, Ben & Jerry’s gave away tailor-made stamps with an ink pad.
Of course, they make those items and their packaging from recyclable materials.
The main aim of this product is to allow customers to make their own decisions.
Is the product or action FAIR or NOT FAIR? It is up to them to choose thanks to these customized stamps.
Where Brands Can Use Customised Stamps Effectively
Customised stamps are highly adaptable across industries and campaign types. Common use cases include:
Events & Trade Shows
Stamps can be used on entry cards, brochures, tote bags, or loyalty cards—helping brands stand out in busy exhibition halls.
Retail & Pop-Up Stores
At checkout counters or sampling stations, stamps add a branded touch without slowing down operations.
Experiential Marketing
When interaction is key, stamping becomes part of the experience rather than a background detail.
Internal Campaigns & Workshops
Brands also use stamps internally for training sessions, gamification, or campaign rollouts.
In each case, the value lies in repeatable, hands-on interaction.
Production Considerations for Customised Stamps
While stamps are simple in concept, quality and usability matter, especially for campaigns involving frequent use.
Key considerations include:
-
Stamp material: Rubber quality affects impression clarity and longevity.
-
Ink selection: Different inks are required for paper, fabric, or skin-safe use.
-
Handle design: Ergonomics matter for repeated stamping.
-
Consistency: Ensuring uniform impressions across large-scale production.
Working with an experienced sourcing partner helps ensure these details are addressed early.
Unique Stamp Ideas
Every brand is unique, and so are its design needs. This ice logo stamp can be fully customized to fit your visual identity, production setup, and promotional goals.
Custom metal stamps are not confined to a single material; their versatility extends to a diverse range of surfaces, unlocking a realm of creative possibilities for businesses.
Final Thoughts
The “Fair or Not Fair” campaign highlights an important lesson for modern marketers: engagement doesn’t always require complexity. When designed thoughtfully, simple promotional tools like customised stamps can deliver strong brand impact, encourage participation, and remain cost-effective at scale.
At The ODM Group, we support brands in identifying when straightforward solutions are the most effective. From artwork refinement and material selection to quality control and production management across Asia, our role goes beyond supplying products—we help brands execute ideas that work in real environments.
If you’re planning an event activation or retail rollout and considering customised stamps as part of your strategy, our team is ready to support your project from concept through delivery. Contact ODM today and get a detailed quote.
Explore more promotional product ideas
Frequently Asked Questions
Are customized stamps suitable for large-scale events?
Yes. Stamps are ideal for high-volume events due to their low unit cost and durability.
What surfaces can promotional stamps be used on?
Paper, cardboard, packaging, fabric, and skin-safe applications—depending on ink selection.
How durable are customized stamps?
High-quality rubber stamps are designed for repeated use and can last across multiple campaigns.
Can stamps be customized for different markets or languages?
Absolutely. Artwork can be localized easily without changing the core production process.
Latest Blogs
Car Model Building Kits for Smarter Automotive Brand Engagement
Automotive marketing is driven by emotion, design, performance, heritage, [...]
6 Smart Ways Brands Use Promotional Cosmetic Bag in Campaigns
Promotional cosmetic bags remain one of the most practical [...]
DIY Kite Kits for Family-Focused Campaigns
Marketing to kids and parents works best when it [...]
LED Light Reading Glasses Built for Hands-Free Brand Visibility
Think about how often people read in less than ideal [...]
How Gifting Marketing Works for Drinks Brands
Gifting marketing is no longer about sending out branded [...]
Top Vendor Gift Ideas to Strengthen Business Relationships
Strong vendor relationships are essential to the success of [...]