Having not eaten for 9-12 hours since dinner the previous night, breakfast gives your body the energy it needs to jump start your day. Hence, Breakfast is the most important meal of the day! Nestlé’s Milo has teamed up with McDonald’s in Singapore to offer a gift with purchase promotion! For every refill pack of 900g Milo purchase, customers will be entitled to redeem a free Sausage Mcuffin and a complementary 16oz of Iced Milo during McDonald’s breakfast hours.
Apart from free breakfast, Milo could have offered a promotional gift that allows long-run visibility. That would certainly strengthen brand recognition and maximize marketing effort.
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