Fresh & White toothpaste by Lion Corporation Japan is currently giving away an 8″ batik flora bowl with every purchase of a twin pack Fresh & White toothpaste in Malaysia. This promotional bowl is attractive in a way as the batik print of the bowl definitely suits the Malaysian market.
Although no branding was made on the bowls, this may not be a total disadvantage as this offers the item a higher perceived value since they are free from any advertising. Adding on, such batik design is also perceived as an elegant design by the Malaysians – Fresh & White showing great understanding of customer’s behaviour.
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