Aral, the company which leads the most gas stations in Germany, started a new promotion.
Purchase one car wash and you get the duck called diver. To get to the other two ducks just take out the brochure from the diver duck’s package. In this brochure you find a collecting token. When you are going to get your car washed a second time convert the collecting token into two more ducks, called surfer and pool attendant.
Water Duck GWP
The promotional gifts are related to the service – the car wash. Water ducks also symolize cleanliness which means that Aral’s car wash service works satisfying. This is a really good aspect for a marketing campaign. The ducks have a special design, they look cute and funny. Also the people have a big incentive to go to the car wash twice instead of just one time because they get not one more duck – they get two more!
Check out some more related blogs here:
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- Total – Road Safety Kit
- Combining a road safety message with promotions
- Full first aid kit for your Promotion
Just a few words for our German speakers:
Für eine Aktionswäsche gibt es den Taucher, bei der zweiten Aktionswäsche gibt es gleich zwei weitere Badenten dazu, den Surfer und den Bademeister. Bei dieser Aktion lohnt es sich bei Interesse an den Badeenten im Aktionszeitraum zweimal diese Wäsche machen zu lassen, da die Anzahl der Werbeartikel steigt.
