The famous Champagne Company GH Mumm asked Patrick Jouin, one of the most well-known designers at the moment to develop three new products. This consists of a sabre, a bucket and a cooler bag. The brand decided to run a new promotional gift campaign.
These products are just wonderful. The way it is designed well represents the luxury aspect of the brand. Here we have an enticing project because GH Mumm is running a complete range of promotional gifts and moreover they are luxury gifts.
This saber (very famous in France to crack open a bottle) is a peculiar item. You can check out how it works in this video:
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For our French followers :
Nous avons ici une nouvelle opération marketing très astucieuse de la part de la Maison GH Mumm. Cette nouvelle promotion par l’objet (positionné haut de gamme) plaira certainement à tous les amateurs de Champagne. GH Mumm a fait appel à Patrick Jouin, l’un des designers les plus prisé du moment.
Le coffret se compose d’un sabre, d’une bouteille, d’un seau et d’un étui à bouteille. Cette gamme de produit, par son style chic et épuré, respecte parfaitement le positionnement haut de gamme de la marque et rencontrera certainement un franc succès.
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So you finally found how to get it ? What do we have to do ?
I contated GH Mumm... Only 25 products were for sales, and they are all already sold... The price must be very expensive!