It is well known that the alcohol companies use a lot gift with purchase as a promotional offer.
Here are four examples that show how the alcohol companies promote their brand through gift with purchase.
Let’s focus on bag: four brands, four different designs.
All of them were found in a duty free area in an international airport during summer period. At this time of the year, most of the brands would try to catch the attention of the customer in order to increase their sales.
The airport is one of the valuable places to be and market: the flow of people is massive and they have a high purchasing power.
All these bags may be used for a weekend trip because they are big enough and durable. It is obvious that the brands have a masculine target in mind but this gift with purchase can also be appropriate for women –with another type of gift-.
For sure, travel bags are a must for brands because of its high perceived value, but it would also be better to differentiate and stand out from the other brands.
In the same shop, four different brands offer the same kinds of gift with purchase. There are plenty of other ways to attract customers:
Those are just few ideas but there are so much more….
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